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Win your customers with comprehensive Mobile App Testing

In this disrupting digital era, mobile devices have become not just common but a necessity to communicate, to work and of course to run business. The continual growth in the use of mobile devices such as smartphones and tablets has demanded the peak need of diverse mobile apps for both personal and professional necessities.
Mobile apps have become the touch point to interact with a consumer and in a large number they are also influencing the decisions that consumers make and in many cases businesses are wholly dependent on them. So, testing mobile applications thoroughly plays a vital role in the success of a business, which is completely dependent on mobile crowd or partially dependent.
The success of your mobile app is dependent upon how clearly it fulfills customers’ expectations and business objectives. But how would you come to know that at what level does your mobile app stand? So, here comes the need of doing mobile app testing before they are deployed to your customers. The key of getting the best results out of mobile testing is having a good mobile app testing strategy.

Winning your end users is only possible if you win the game of mobile app testing.

The persuasiveness of your app is determined by how quickly your app responses to the end user and leaves him satisfied with your services. A comprehensive mobile app testing process does not imply to only tapping the icons and identifying which one works and which one not, instead it means to build a strong strategy for smooth mobile app performance and functionality. Coming up with a strategy to build a strong mobile app will boost your fortitude to deliver the app to your customers on the grounds that it will certainly meet the customers’ expectations.

Mobile App Testing is challenging and needs to be strategized to achieve victory through the proficiency of mobile app performance.

Maneuvering mobile app performance testing to meet certain challenges in the process can lead to successful testing but there are some challenges which a mobile app testing has to meet. The assurance of quality with a dedicated testing is the need of every business now. No business can succeed without it when they are dependent on apps to run the business. A right testing approach could take your app to deliver the highest user satisfaction, which in return can take your business high beyond any leaps and bounds. So, winning the customers with comprehensive mobile app testing demands certain key factors to bear in mind for the testers which are as follows:
Testing on distinct Platforms and Devices: The current scenario of mobile apps usage is more than desktops and computers, almost 10 out of 8 people own a smartphone. Wherever we are either at office or at malls or anywhere we roam, smartphones are always with us. However, the advent of smart phones has made them something beyond than just being the source of communication. Now we are using them for every single work like shopping, booking the tickets, learning, listening to music, watching movies etc.
With the high usage of mobile phones with facility of internet connections in them, you could access internet anywhere and they have become vital for both personal and professional needs. Therefore, the need has evolved for businesses to develop their apps to reach the audience in no time.
Different people own different smartphones with different operating systems, so you need to analyze your users and make sure that your app works as it should on all those devices that users may own. You need a mobile app testing methodology that ensures testing on diverse devices and operating systems.
Its Connectivity with Network: Variety of networks are available now. Different users use different networks. The compatibility of mobile app with the network is necessary for its smooth working. So, for a testing the app on real networks alongside Wi-Fi is also essential. It should be done because it will display the working of app under bandwidth limitations, broken connection, slower network speed etc. For example, people use different speeds of internet 2G, 3G, 4G, so your app must be responsive despite of any speed of the internet connection.
When to rely on Manual or Automation: Alongside manual testing, mobile app test automation should also be given preference when you have frequent releases and bug fixes, automation makes the repetitive tasks in mobile application testing easier than monotonous. Another thing is, it makes easy to validate the mobile app compatibility across diverse devices which consumes a lot of time and effort when done manually.
Through mobile manual testing, you could ensure the end user experience of app while performing a few functionalities will be smooth. Through mobile automation testing, you could save a lot of time and effort on doing a few testing activities and achieve faster time to market. So, comparing the both, the two are not replacements for each other instead the two are dependent on each other. Therefore, a comprehensive mobile app testing means deploying manual as well as automated methods.
Testing the Performance of the Mobile App: Ensuring your app functions as it is expected; is not enough to impress your app, it should be empowered with the performance that it needs to make the end user satisfied. The response time that your app has, will directly influence the user to be on it or leave and pick up the competitor’s app. Testing your mobile app whether it can handle the load of users (multiple users using your app) is a necessity when you wanted to know whether you can win customers or not. So, don’t forget to make your app undergo mobile app performance testing.
Security of Your Mobile App is the important aspect by default: Your app users are installing it on their mobile devices which contain their personal information as well, so they will have a concern about the security of their privacy and you can ensure that by doing mobile application security testing.
Does your app secure the credentials of your end users? Does it use secure network protocols? Does the application pops up permission messages to proceed further? Does your user log out if he returns to the previous page after logging in? How many attempts does it allow for log in when either username or password is put in wrong? These questions must be answered by testing with all kinds of test scenarios that are created around the questions.
Crowd Testing can address your requirement when you are targeting customers globally: If you’re aiming for global audience, then you should ensure that it works well for all the users across the world. If you have a query on how you can do it, then you need to do some research on crowdsourced mobile app testing. You could rely on crowd testing where crowd is sourced across your targeted geographies and your app is tested by the real users from the targeted locations. This would ensure that your customers present across the world will definitely cling to only your app.

To deliver a winning mobile app, it should perform well once it is in the hands of the end users.

In this world of gadgets displaying unlimited apps, if your app cannot stand up to the mark for the end user, the end user is going to abandon it, no matter how much promising it seems. One poor rating for your app in the app stores can hamper the count of customers clinging to your app. A consistent and accurate working is what expected by the customers. This enforces the tester to keep on trying the hands on every single aspect where a user might face problem later.
Finally, whether to use in-house resources or outsource the app for testing: The need to deliver the product at the earliest always put the businesses in dilemma of deciding between in-house testing resources and outsourcing the app. Deploying in-house testing team can be extravagant in cost for businesses as there might rise a situation for the team to find themselves lacking for the respective tools and the need to maintain the expertise of mobile application testing. As compared to in-house, it is better to outsource the app as it can empower your team to focus on the core area of app development which is most important for your business growth.
Implementing a comprehensive mobile app testing with the help of an outsourcing mobile app testing services provider will empower your app to win customers and leading to grow your business.