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Why your Mobile App is not Delivering What it Should for your Business

Mobile app stores are flooded with end number of apps. Day by day new mobile apps are being launched. But do we or the audience really deploy all the apps? Of course, No!! Mostly people are not aware about which app is prevailing in the market. Moreover, most of the apps in the app stores are no more than a trash for the reason that these are not even recognized and publicized well; and never downloaded.
So, let us say if you own a mobile app but it is still not delivering your business what it really needs, have you ever thought that why it is not getting much attention from the audience? What is the missing factor in your developed mobile app which is creating a hindrance to your business revenue? Why it is not able to compete the challenging apps despite thorough mobile app testing? This article will give you a gist of the reasons behind why mobile apps fail.
Developing mobile apps for businesses is a trend now as it is the primary source to reach the audience but most of the apps vanish without even getting any followers. Among the failed apps sometimes even top business apps are listed. Below, I am going to elaborate the factors which need to be taken care of to avoid mobile app failure.

Consider the length of sign up details: The very first thing which a user comes across is the sign-up formality to use the app as per his own choice. So, for example, the user wants to buy something from your business through the app. He attempts to sign up. While filling the details, he finds it too lengthy that he feels as if he is wasting time on it. Ultimately, he rejects it and uninstall the app. So, keep in mind that the detail fill ups are not so lengthy.
Don’t let the Inconvenience knock the door for the customers to use the app: If your app does not work as per the users’ instructions, it can cause a downfall in the number of visitors for your app. Your app should not take that much time to load that the user steps back and denies to use your app. This means that if loading time of your app is more, then your user is gone forever.
Promote your app well and research your target audience: To be in the limelight is the need of the hour to survive in the competition surrounded world. Promoting your app drives you more customers. Offering demonstration through your app video that how it can serve the purpose for the end user can actually gain their attention for you. There are lots of sources available to promote your app like Facebook ads, blogging, press release, magazine news etc. Learn the demands of audience that what they expect from an app. Fulfilling their needs can give you more customers. Keep user experience in your mind and set your app for the folks.
Beware of security bugs: After your mobile app is developed, it’s time to identify how secure it will be for the end users to use. Mobile App Testing is the key to unlock the latent bugs in it.  This will ensure that your app will keep the credentials of the users safe. Your app should ask the users to set password with some set criteria to secure the details of them. Moreover, mobile apps collect some personal data which is relevant to app from the phone. So, make sure that your app does not indicate any theft for the information to the user. In case if your app pops up any bug to the user, it should have a facility to report the bug to make it better in working.

In a gist, the above-mentioned aspects must be considered before it is pushed in the market. So, your mobile app is now well developed to serve the audience to the best but it lacks some features which could, if added, enhance its visibility and acceptance level to the customers. To know how accurately it performs once it is in the hands of the users, it needs comprehensive testing.
ClicQA, An Independent Software Testing Company, offers comprehensive mobile app testing to its clients to bring them the desired revenue or even more with cost effective methodologies. We offer mobile app testing services by deploy the strategies to unveil all the hidden issues in the app for better efficiency and reliability for the public.
We understand how critical it is to ensure that the mobile app will satisfy the user or not. We accept the challenges like various versions of operating systems, distinct devices etc. which are associated to mobile app testing. A flawless performance is what a customer demands nowadays and we with our experts dedicate our full-fledged services to deliver you a zero-defected mobile app.